JADE CROPPER

Emerging from Stockholm’s new wave of designers, Jade Cropper has launch her eponymous label in 2020 with a vision to seamlessly merge design, functionality and sustainability. Her design embrace asymmetry cut-outs and textured layering whilst reimagining contemporary fashion. Each collection embraces the body-figure featuring unexpected silhouettes that contour the body in often recycled forms.

Each piece is developed through an intuitive, tactile process - shaped by hand, sketched with movement in mind and made from reused materials. Jade Cropper designs are high-quality, made in a creative process that blends dead-stock and sustainable resulting in unique, avant-garde yet wearable garments. She emphasized wearability and multi-functionality, creating designs that evolve the person wearing them.

At the heart of the practice, is a deep commitment to ethics and environment. Working close with local manufacturers and sourcing responsibly, Jade Cropper brings a slow, reflective pace to her collections. Her brand stands for femininity and empowerment whilst shifting today’s fashion towards sustainability without sacrificing creativity.

With a growing recognition across the Scandinavian fashion scene, Jade Cropper has gained recognition and a conscious consumer base. Being part of the SFC incubator and featuring in Vogue Scandinavia, the brand continues to push the boundaries off womenswear and highlight the future of responsible fashion. Her universe is intelligent, responsible and emotionally resonant where design and sustainability can speak in equal measure.