SSSTEIN

Founded in 2016 by self-thought designer Kiichirō Asakawa, SSSTEIN is a Japanese label rooted in minimalism, precision and motion with an emphasis on silhouette and cuts. The brand reinterprets classic menswear through a contemporary lens, sharp tailoring and innovative fabric choices. Asakawa’s conceptual approach to design quietly balance's structure and fluidity within garments through texture, details and motion.

Minimalist yet loud, SSSTEIN speaks through its craftsmanship, attention to detail and commitment to high-quality production. Each piece is crafted using original and premium textiles, from natural fibres to Italian-made synthetics, that enhance the longevity of each piece. Fabric innovation is a key driver in their design philosophy, working with materials that are both fluid and structured to support their silhouettes and impeccable cuts.

A blend of tailored minimalism with an elevated contemporary twist defines the understated wardrobe SSSTEIN delivers for each collection. The brand experiments with the superposition of different fabrics to create subtle tonal depth alongside exaggerated silhouettes to create a quiet but distinct presence. Their collections reinforce the perfect balance between comfort and refinement through pieces such as Oversized outerwear, technical tailoring and fluid shirts.

The three ’S’s in the brand name reference an ancient Roman symbol of silence - reinforcing its guiding philosophy of minimal production, silent communication and selective distribution. SSTEIN works at it’s own rhythm, detached from seasonal cycles and fast-moving trends offering a slow-fashion approach grounded in conscious material use. Beyond clothing, SSSTEIN has built an introspective world which is forward-thinking and thoughtful.