About Us

Velour Amsterdam, est. 2009

For eleven years, we’ve been in the heart of Amsterdam’s famous Nine Streets carrying exclusive and international brands with a fun and friendly team ready to help.

Our Values

We offer a high standard of service; our sales team have been in the fashion business for quite some time and have learnt a thing or two along the way. We’re social creatures, we love to get to know our customers and offer fashion advice over a cup of coffee or a glass of wine. You can always expect a good mood and good music to greet you when you stop by.

We choose brands for their quality & craftsmanship; we wholeheartedly believe in all of our brands and are selective about our choices. It’s important for us that the clothes we sell will last you a lot longer than just a season, so we work with craftspeople, brands who really know their field. Many of the brands are also from family run beginnings.

We keep sustainability in mind; for all the love we have for fashion, we also know it’s an industry that is in desperate need of some cleaning up. We choose to work mainly with European brands who produce close to home in order to keep C02 emissions lower. The brands are also increasing the recycled material and organic cotton options in their collections, as well as vegan replacements for leather. 

Our Brands

We are proud to say that we are one of the few (sometimes only!) places in Amsterdam to stock these brands. This makes us even more passionate to ensure we give you the best service when you’re in store.